Category: UX

A/B testing, or split testing, is an essential method for optimising website performance, marketing campaigns, and user experience. By comparing two or more variations of content, A/B testing allows businesses to identify what works best for their audience, driving higher conversion rates and engagement. To make the process smoother, a range of tools have been …

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In the fast-paced world of digital marketing, making informed decisions is crucial for success. One powerful tool that marketers and businesses use to refine their strategies is A/B testing. But what exactly is A/B testing, and how can you use it to optimise your marketing efforts? What is A/B Testing? A/B testing, also known as …

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